There are clear differences between the approach of previous generations towards sustainable development and that of today’s youth. The old model of people making money and waiting till the end of their lives to give it away is not acceptable to the new generation. Corporate social responsibility and philanthropy as concepts are less appealing to today’s youth, while profitable business models that inherently address social challenges are gaining popularity.
Although the growing role of youth leadership in sustainable development is a global phenomenon, young Indians still have some way to go. The highly competitive environment, educational system, and social pressure to build a successful (i.e rich) life, are some of the reasons that we see fewer young people engaging in sustainable development in India when compared to the more developed countries. The situation is similar in other emerging markets such as the BRIC countries and South East Asia.
While there are young people in India that choose to pursue a career in social enterprise, the space is primarily dominated by Non-Resident Indians and people from the more developed regions. This trend is clearly reflected in educational programs – while most Business schools in Europe and the North America include social enterprise/sustainable development in their curriculum, this trend hasn’t caught on in India. The Indian School of Business is pioneering certain initiatives in the social enterprise space such as iDiya; however the IIMs and other management institutes are still to follow.
Another point to consider while comparing perspectives on sustainable development across generations is that the field of strategic sustainable development requires a multi-disciplinary approach, since the challenges being addressed are intricately linked together. So while the past generations focused on specializing in particular areas and excelling in those, today’s generation has the opportunity to draw linkages across disciplines and find integrated solutions to challenges, for example in the context of climate change.
Access to information through the internet, the social media revolution, global exposure through technology and travel based learning allow our generation to engage in the complex issues of sustainable development. Today young people are more sensitized to development challenges and risks, and they have the opportunity to collaborate through social media channels, especially Facebook and Twitter.
A small percentage of Indian’s today are able to take greater career risk, instead of following the traditional path. However, when compared to the number of young people in India, this number is still very small. To create this change, we need to focus our efforts on youth attitude and perspective. Education, extra-curricular activities, travel and other diverse experiences shape the world-view of young people. We need to provide experiences that develop responsible young leaders who work towards a sustainable future and in the process create a meaningful and successful life for themselves and their communities.
One such program is the AIESEC Ser Mas Program run in Latin America that offers businesses and young people the opportunity to be more competitive, increasing their knowledge and expertise in the areas of social and business entrepreneurship. Through international exchange programs, team and leadership experiences, and learning activities, the program develops talented and globally minded Ibero-American leaders whose knowledge and skills enable them to support and build social enterprises in the region.